How to Drive Traffic from Your Facebook to Your Website

Now that you set-up your Facebook page and you already have enough followers, you can start using it to drive traffic to your website.  But, how can you do this? Does sharing your content in your post enough to prod your followers to check your website?

In most cases though, it’s definitely not enough.  You need to be more strategic and be more creative to catch the attention of your followers and hopefully they’ll find your post interesting and click the link to your website.

7 Ways to Drive Traffic from Your Facebook to Your Website

High quality content is definitely one of the factors that can help you entice your Facebook followers to check out your website, but there are also other important factors you should not forget to maximize.  Here are the ways that can help you drive traffic from your Facebook to your website.

1. Schedule your posts during Facebook’s peak hours.

You need to find out the best time of the day to publish your posts.  This can help you get the maximum attention from your followers.  Getting more attention means higher probability of getting more traffic.

According to Hubspot, 1PM to 3PM is the best time to post on Facebook during weekdays.  Buffer has compiled here the best times according to other social analytics tools.

2. Optimize your page for website clicks.

Make sure every nook and cranny of your page that can be optimized for clicks is filled-in with the right URLs.  The website field in your about page, the pinned post on your timeline, the primary tabs, photo and video descriptions, make sure to optimize them.

3. Regularly update your page with relevant and timely posts.

A continuous publication of posts on your timeline tells your followers that you are committed in bringing value to them.  You can use social media management tools such as HootSuite, AgoraPulse, and Buffer to schedule your posts.

Also, your page is actually equipped with a scheduler that you can effectively use to schedule your posts ahead of time.

4. Make your content is shareable on Facebook.

You can install plugins into your blog to make your content easy to share on Facebook.  Once a reader decided to share your blog post to their Facebook friends, they can easily publish it on their timeline.

You can use these social plugins from this developer.

5. Compose compelling calls to action.

One of the most common mistakes I see in Facebook pages is that they lack calls to action in their posts.  CTAs are very important to guide your readers what to do next.  Click this link, read more, continue reading on our blog, and visit this link are basic CTAs you can use.

You can also be more creative and insert some fun and mystery.  It really depends on you on how you can craft a post that can make your followers automatically click your link before they even finish reading the headline.

6. Use high resolution images and videos.

Of course, these are very important.  People these days love high resolution images and videos.  Invest time in creating high quality images and videos that can give your followers a preview on what content that awaits them on your website.

7. Boost your posts using Facebook Ads Manager.

If you want to reach out to more people aside from your followers, you can use this ad feature.  For a minimal fee, you can boost your post and set the target audience you want to see it.

The good thing about this is, you can see how much your post performed and you can even boost it again if you are still not satisfied with the numbers that you got.

Learning to drive traffic from your Facebook to your website is an essential skill to grow your business.  This won’t instantly increase your leads and sales though, but rest assured that if you keep on reaching out and keep on providing valuable content, your hard work will eventually pay off.  Good luck.